Wednesday, July 25, 2007

The New Broadcasting Policy by Govt.of India

In the backdrop of making huge money of around Rs.3,000/-crores from private FM Radio operators in the form of entry fee and also 4% of revenue generated, the government is planning to make WorldSpace satellite radio also pay an entry fee and also a share in the subscription fee colleted from WS Radio listeners. From the financial point of view, it is logical to make WS to pay for utilising Indian sky and customers of India . But from the technological point of view, the following points should be understood before making any move by the government.
1. For the past six years,the WS satellite technology has been workingfine. The quality of sound is so fine that. you would mistake it for aCD.2. From a dozen channels in 2001, the WS has developed over 40channels for different genres of music, news & information .3. It would touch the hearts of many. Say, a Madrasi living in Assamor a Bengali in Kerala can enjoy his music in WorldSpace . Even thesoldiers in the Himalayan borders and sailors in bay of Bengal and Arabian sea are also enjoying the music from WS.4.Even All India Radio is using WS satellite for its transmission in Northeast region and Africa . Such is the power of these WS satellites. 5. It is a known truth that WorldSpace is still bleeding and still pumping funds to establish itself as viable commercial venture. 6. The Indian government should consider the technical options ofutilizing the WS satellites for its programmes in education ,healthcare and communication needs in high seas and mountain ranges.It should value the services of WS for these purposes and consider itas an income. 7. In commercial terms , the government can ask Railways, Telecom andNational High ways authorities to use WS for FM repeaters for their
allow private FM operators to go for more areas by networking through WS satellite . The revenue generated can be shared by government of India .