Wednesday, July 25, 2007

The New Broadcasting Policy by Govt.of India

In the backdrop of making huge money of around Rs.3,000/-crores from private FM Radio operators in the form of entry fee and also 4% of revenue generated, the government is planning to make WorldSpace satellite radio also pay an entry fee and also a share in the subscription fee colleted from WS Radio listeners. From the financial point of view, it is logical to make WS to pay for utilising Indian sky and customers of India . But from the technological point of view, the following points should be understood before making any move by the government.
1. For the past six years,the WS satellite technology has been workingfine. The quality of sound is so fine that. you would mistake it for aCD.2. From a dozen channels in 2001, the WS has developed over 40channels for different genres of music, news & information .3. It would touch the hearts of many. Say, a Madrasi living in Assamor a Bengali in Kerala can enjoy his music in WorldSpace . Even thesoldiers in the Himalayan borders and sailors in bay of Bengal and Arabian sea are also enjoying the music from WS.4.Even All India Radio is using WS satellite for its transmission in Northeast region and Africa . Such is the power of these WS satellites. 5. It is a known truth that WorldSpace is still bleeding and still pumping funds to establish itself as viable commercial venture. 6. The Indian government should consider the technical options ofutilizing the WS satellites for its programmes in education ,healthcare and communication needs in high seas and mountain ranges.It should value the services of WS for these purposes and consider itas an income. 7. In commercial terms , the government can ask Railways, Telecom andNational High ways authorities to use WS for FM repeaters for their
allow private FM operators to go for more areas by networking through WS satellite . The revenue generated can be shared by government of India .

Thursday, June 28, 2007

RADIO MANAGE

Everybody has to manage in every moment in their life. Right from self management, home management, finance management, health management and even children management and so on. On the other side, business management comprises other professional managements.With this basic of management philosophy, WorldSpace should start a channel called "Radio Manage". Radio Manage would be transmitting the talk shows,case studies and other related matters to the listeners who comprise of people of various walks of life. It can teach housewives the home management which includes home finance, children and health of the family members. Executives can be listening some management which can be tailored to suit the listening habits.Doctors can be lot about latest developments in medical field. Normally, they set little time to read the professional magazines. And of course about managing their clinics, nursing homes, hospitals in professional lines. With the radio manage bar can touch everybody and there are no boundaries for these programs content.

Tuesday, June 26, 2007

News from Business Standard

Satellite radio service may become dearer Ashish Sinha / New Delhi June 22, 2007 Satellite radio service may get costlier for consumers once WorldSpace, the only satellite radio company in the country, is asked to pay licence fee as well as share up to 20 per cent of its annual revenue with the government. These proposals, among others, are part of an overall satellite radio policy draft, currently being considered by the Ministry of Information and Broadcasting (I&B). In the absence of any policy on satellite radio, WorldSpace does not pay licence fees or shares revenue with the government. According to sources, the draft satellite radio policy includes imposition of a one-time entry fee for satellite operators, up to 20 per cent revenue-sharing arrangement with the government, a 26 per cent cap on foreign direct investments for broadcasting news and current affairs. This move is seen by industry observers as a step from the government to boost the expansion of the private FM radio network. The broadcast of news and current affairs is still not allowed on private FM radio. Even the radio forum of industry body Ficci has asked for the I&B ministry to promote private FM radio over satellite radio. In its recommendations, Ficci Radio Forum has asked the I&B Minister Priyaranjan Dasmunshi for imposing a 4 per cent revenue sharing arrangement on subscriptions and 20 per cent share in its advertising revenue, annually. While an FM radio station works only in the range of 70-100 kilometres, a satellite radio service can be received on special radio sets direct via satellite, anywhere. WorldSpace radio has about 60,000 subscribers from its 10-city operation. Consumers can obtain the service by paying for the satellite radio sets (costs between Rs 1,800 and Rs 3,000) and subscription fees (Rs 1,700 per year). In contrast, FM radio sets come as low as Rs 50-100. The FM radio companies have to pay a licence fee and share 4 per cent of their annual revenue with the government. For the second phase expansion of private FM radio, the government collected Rs 907 crore in licence fee for 266 frequencies. The government is also considering disallowing WorldSpace the use of repeater network. A repeater network transforms a satellite radio service to a primarily terrestrial service fed from satellites, thereby competing with FM radio stations.